GUIDELINES FOR SALE OF PETROMAX & PORTABLE STOVE
BENEFITS TO DISTRIBUTORS/DEALERS/RETAILERS
- All premier products are marketed exclusively through our authorised Associates. This supplements the earnings of our Associate.
- No ceiling limit for number of Petromax of Portable Cylinders to be sold by a Associates.
- Offered cylinder with automatic and non-automatic makes to suit consumers need. Company also supplies only cylinder with option for Associate to fit locally popular attachments for sale to consumers.
- All our cylinder carry quality tag with I.S.I. Markings and manufactured under rigorous quality checks. Low-priced with security deposit. Ideal for presentation as marriage/birthday gifts.
POTENTIAL IDENTIFICATION MICRO-LEVEL FIELD SURVEY
- Refer our guidelines for completion of Survey Report, wherein detailed procedure for identification of potential customers are given. Link marketing with survey work and offering incentives to micro-level field surveyors for getting orders.
- Seeking assistance from existing satisfied/well-disposed customers for name/references to potential customers from their friends/relatives. Through attractive Gift scheme for existing Customers. Suitable Gift (attractive articles) can be offered exclusively to our existing consumers for getting sale of 3,10 or 25 pieces. For each category provide separate gifts suitable for ladies & Gents. Send details to company for approval. Company will approve subject to Associate accepting major share (upto 50%) balance by Associates.
- Appoint part-time Sales Reps. at piece-rate commission basis.
- Sales of Petromax/Portable stove and refill of old ones can also be attended on telephone orders of our customers, as per procedure given in Digital Marketing.
PUBLICITY & SALES PROMOTION TECHNIQUES
- Display Poster at the Associate’s shop.
- Display of products at Associate place in special show cases at entrance/prominent point.
- Distribution of product-literature/pamphlets during micro-level filed survey to potential customers.
- Brochures circulated through Newspaper delivery boys, inserting our brochures inside the newspaper folder. System cost-competitive.
- Display of products in show-cases kept at important points in the area, like Railway-Station, Prominent Post/Telegraphic Offices and STD Booths.
- Display through Banners hung across Roads at important junction.
- Display Premier most popular umbrellas at parkings & stalls in bazaars.
- Displaying our Glow-lights covering these products at important public places.
- Display Boards on Lamp-posts, Small Hoardings on the rear-side local transport buses.
- Any other cost-competitive, impact-oriented and locally popular publicity arrangement.
SALE & REFILL PROCEDURE
Follow procedure already explained for Domestic & commercial Connection.