'PREMIER' ADVERTISEMENT/PUBLICITY STRATERGY
Premier will go for Innovative programs. Contents and types of programs cannot be rigid. They have to change according to place and times. To quote an example in our Umbrella Show, the Umbrella holder with T-shirts and Caps will be constant feature, but the Banners, handbills, Audio-songs and Video-films can be changed according to the context.
Initially Umbrella Shows will be conducted to herald the arrival of 'PREMIER' at new Centre to make the name of 'PREMIER' and its products familiar at the places. On the next occasion the programs will be conducted to generate interest amongst local Residents to come forward and apply for our New Connection & for Dealership/Distributorship for unrepresented areas.
Initially, this should be started at Dealer's Place i.e. opposite his shop by placing. Premier Canopy display program under Premier Umbrella. 5 Umbrella can be put extra to attract the people. The organizer of exhibition will not use Electric Generators, but only 'PREMIER' Petromax Lights, when light off in the area. There should be sufficient attraction within the exhibition for a visitor to stay and spend 15 to 20 minutes. Spot booking can also be accepted on behalf of Dealers.
HOARDINGS ON NATIONAL HIGHWAYS
A cluster of such Hoarding displayed at a distance of every 50 kms, in Important National Highways (G.T road, Highway from Delhi to Mussorie, Delhi to Shimla, Delhi to Nainital, Delhi to Udaipur, Delhi to Alwar, Delhi to Ganga Nagar etc.) will give continuous visual Publicity to the travellers on these widely used Highways. The locations for such Hoarding should be carefully selected at Road-bends and other points, where vehicle drivers normally apply the brake and slow down vehicle speed, which occasion, provides as better view to the travelling members, for a glance on the hoarding.
INDIRECT MEDIA PUBLICITY
Business Associates/Distributors should get acquainted with all Press Reporters in their area and make friendship with them. They should be invited on inaugural functions addressed by V.I.P through editors if locally popular press to write' about our product & publicity. This practice can be adopted a special occasions like Deepawali, Holi, etc., also. When advertisements are released in City Newspapers, the names and address of our Dealers/Distributor of the Area should be mentioned therein.
NEWS PAPERS & MAGAZINES
Our approach is a package approach and Newspapers publicity should be linked with our other varieties of publicity programme, e.g. when our Umbrella Show is demonstrated at a place, our Advertisement in the Local newspaper, along with a coverage by the Newspaper about the Umbrella Programme will be a package. During an Inaugural function of a Distributor, our Advertisement, along with coverage on the function, and if possible an interview of our Marketing Manager with the Newspaper Correspondent published in the paper will be such a package. We should select locally popular newspapers and magazines read by the middle-class householders and women in particular for such advertisements. Scripts for such advertisements should be brief, informative and powerful and should be drafted with care. Design of advertisement should be attractive and such that the reader retains the message In his mind.
This is a powerful media. We may advertise through specific Regional Channels, in areas where we make quick progress and reach good speed and progress.
MISCELLANEOUS FORMS OF OUTDOOR PUBLICITY AT DEALER'S/ DISTRIBUTORS POINT
- Wall Paintings at outside localities.
- Banner Displays at Road Junctions & Prominent Point.
- Advertisement in Bus Shelters including Board displayed in Rear-side of Buses/Autos.
- Cinema Slides.
- Key Rings.
- Stepney cover
- Glow Sign, etc.