THE PURPOSE OF SURVEY
A survey is a detailed and systematic collection of relevant data about a geographical area (i.e. a district) or place (a town) or a locality. The survey report should enable us to assess the quantum of business potential i.e. aggregate likely demand for our product(s) in the area. For business we do not need market potential only but there should be quick transport facility available to reach the place. There should also be communication facilities, law and order security etc. We also need to know something about the demographic details of the people living the place. While conducting the survey, we collect information about the availability of such facilities. If a place is remote and not connected by motorable roads, and we have to walk a distance of 10 Km to reach the place, obviously it will be very difficult for us to manage our business at that place. Such information gathered about a place will help us to take a decision, whether to locate our branch, distributor or dealer locations at such places or not.
THE TYPES OF SURVEY TO BE CONDUCTED BY PLL
To cover all our needs, we have to conduct the following three types of Surveys:-
- Command area survey for the area of one distributor.
- Local area survey for each town/larger villages in the command area, covering the area of a dealer.
- Micro-field survey for each locality of a town to assess LPG usage in the locality and the demand gap prevailing therein.
COMMAND AREA SURVEY
- In our business promotion drive, we first select the area and appoint a distributor. The command area survey is intended to assess the facilities and potential in the proposed area identified for appointment of a distributor. A local entrepreneur will come forward eagerly, if he is assured that there is enough potential at the place and if he puts efforts, can achieve great profit in business. If the demand assessment of the district reveals that supply can be easily booked from for the assessed demand it will be easy to motivate person for distributorship.
- The second purpose of command area survey is to rank the areas according to our business priorities based on the potential assessed. Such ranking will be as under:-
- High Potential Area
- Good Potential Area
- Low Potential Area
- Undesirable Area.
HIGH POTENTIAL & GOOD POTENTIAL AREAS
- Project areas, prosperous agricultural belts with good source of irrigation, resulting in comparatively large number of middle income and high-income group families.
- Area’s where the public distribution systems do not have bottling capacity within a radius of 200 to 300 Km. and hence have not established distributors adequately in that area.
- Areas, where the public distribution system have not established distributor, connection we can establish a dealer point in a good village.
LOW- POTENTIAL & UNDESIRABLE AREAS
Where 70% or more of the families are already covered by the public distribution system, there will be some diversion of the surplus gas to the remaining uncovered 30% or less of the families.
- Remote areas, with poor transport economic, facility, and famine-stricken communication draught – prone low rain full riot-prone and terrorist centers. Areas with considerable prevalence of illegal trade should also be treated as undesirable areas and avoided by us, unless law-enforcing authorities cooperate and weed out this menace.
- A third purpose for conducting command area survey is to help us to demarcate the area into suitable pockets for appointment.
WHO WILL CONDUCT COMMAND AREA SURVEY:
This is an important task for decision regarding our distributor point at the place. Surveys cannot always be 100% accurate, but 10 to 15% tolerance limit can be allowed but this should not vitiate the conclusions that we draw from the data collected. One remedy is to make conservative estimates by what is termed as “erring on the right side”. More important is that the survey should be done by a responsible officer, not below the rank of a business development manager.
HOW TO CONDUCT COMMAND AREA SURVEY:
Command area survey should be prepared on Form No. PR-5 as this form is self-explanatory. There are additional guidelines on the form itself, duration of 2 to 3 days can be allowed from compiling the survey at one district. The time-limit should not be exceeded.
HOW TO GET THE INFORMATION NEEDED?
There are a few reliable sources for getting the information.
- Detailed map of the district, giving geographical, commercial, roads and railways in the district ;( goggle map or likewise)
- The latest census publication, profile of districts, taluks and individual towns. It is a government publication and sold in the census offices.
- Telephone directories for the district as a whole.(of current year)
- State level petroleum ministry officials for information about public distribution system in the district.
- District collector’s office. They have two wings. One, a revenue wing that deals with revenue collection supported by revenue divisional officers and tahsildars and the other development wings, looking after panchayat raj administration and controlling back development officers. The development wing will provide information about the district profile.
- District collector is the Chairman of the District Consultative Committee. Every district there is a lead bank nominated by R.B.I., who prepares a district credit survey report and prepares annual credit plans for the district. They have all the date about the district.
It is advised that persons proceeding for survey work should obtain letters of introduction request to these authorities (District Collector and/or Lead Bank Officer) seeking their assistance for our purpose (PD-23).
LOCAL AREA SURVEY
This is the second-level survey report to be complied of each town or village with population of above 5000. Information about very small villages and hamlets with less than 5000 population, which is a viable area for dealer need not be complied, but if such villages are continuous and accessible to nearby bigger villages , data on them can be included with the date compiled for the bigger villages to treat them as one cluster area.
PURPOSE OF THE SURVEY:
- To keep on recording first-hand information about every town/village, where we have business interests to make follow-up visits.
- To provide information for selection of dealers in the town/villages.
WHO IS TO COMPILE?
It is a simple data collection of a place on PR-6. This should be attended by sales representative as part of their job, while visiting such stations. No separate visits should be made for this purpose. Information collected in the first visit, may be updated during the second visit, but further time limit cannot be allowed. Although, after completing the regular work, there is a time- gap available before catching the train/bus for the next place, such time can be utilized for completing the town/village survey.
- Telephone directory of the place.
- Local municipal/panchayat approved census for population of a particular area.
- Information from local people.